Digital Acquisition
Specialist recruitment for Digital Acquisition teams.
Permanent SEO, PPC, Paid Social, Affiliates and Programmatic hires for client-side brands across the UK, from first executive through to Head of.
Permanent SEO, PPC, Paid Social, Affiliates and Programmatic hires for client-side brands across the UK, from first executive through to Head of.
Most of our work comes from brands that have hired with us before.
Forward Role's Digital Acquisition desk recruits permanent talent into client-side marketing teams: the people who run search, paid media, social, affiliate and programmatic activity in-house.
Our clients are predominantly consumer brands in retail, ecommerce, travel and leisure, alongside a growing number of services businesses. We recruit at every level of the team, from assistant and executive hires through to the Managers, Leads and Heads of who run the channel.
We also recruit for European market roles, including Dutch, French and German speaking performance and PPC specialists, and EU-focused paid media managers.
Thirty-nine of our clients have hired with us more than once. JD Sports, Awaze and 247 Home Furnishings are among the brands we have worked with across several years and several hires.
Each channel has its own skills, tools and career path. We recruit across all five, and into the performance and acquisition leadership roles that sit over them.
Every permanent hire the desk has made since 2021, by channel, by level and by the sector of the client.
Three of the brands we have recruited for over several years, and a selection of the wider client base.
The paid media team, from executives through to Leads and Managers, including UK paid social and a Paid Media Manager for JD's EU North region.
Hires across performance marketing, paid social and SEO for the holiday rentals group, including a Dutch speaking Performance Lead.
Leadership and specialist hires for the business behind 247 Blinds, up to Head of Performance Marketing.
Digital Acquisition is a specialist market with its own skills and its own pay scales. Knowing it in detail is what lets us move quickly and give clients a straight answer.
We start with the team: the channels you run in-house, the platforms and agencies you work with, and what the role needs to own. A PPC Manager running a large retail account and one building a channel from scratch are different searches, and we brief them that way.
Clients and candidates hear from us at every stage, from interview tasks to feedback and offer. It is the point candidates mention most often in their reviews, and it is a large part of why our clients come back.
We give a clear view on salary, availability and how a role will be received, and we will say so when a brief needs adjusting. Our Marketing & Digital Salary Guide sets out current pay across the discipline.
Many of our clients use us to build or rebuild a whole function over time. We have recruited across whole teams at JD Sports and Regatta, and built the Affiliate & Partnerships team at TOTUM.
Charlotte was instrumental in building the highly effective Affiliate & Partnership department while I was at TOTUM with her passion, skills and experience perfectly delivering a service that was as smooth and enjoyable as I have experienced during all my years of recruiting to grow teams. Charlotte took the time to really collaborate with us and understand exactly the profile of candidate we wished to bring into the business, her communication style is always clear and effective in managing the recruitment process and the successful candidates were ideal hires that we were delighted to welcome into the brand.
Charlotte is a dream. I always had a sceptical opinion of recruiters but had seen Charlotte's activity on LinkedIn & thought she appeared from a distance, a bit of a Superstar in the field. Charlotte has managed to change my opinion of the recruitment field. She is the consummate professional, with communication consistent throughout & to the highest standard I've ever come across. Helping myself to find, what feels like a 1-in-a-million opportunity in Paid Advertising in the North of England.
Charlotte was amazing right the way through the process, she kept me up to date, checked in when needed and was a brilliant sounding board on other roles and offers that were going on. In a world of chaos, she was always calm, had a plan and the most important thing that shone through was her honesty and professionalism. Anyone looking for a role in PPC/Paid Media should definitely reach out.
I couldn't recommend Charlotte enough! She made the process of finding the right role for me and interviewing so straightforward and stress free. She kept me updated every step of the way, from sending over interview tasks to giving feedback, and if I had anything to ask she was always more than happy to jump on a call.
I highly recommend Charlotte, she has been amazing through the whole recruitment process. Always kept me in the loop and up to date with what was going on and managed to find me a well suited role. An absolute pleasure to deal with!
Charlotte is the main reason I'd recommend Forward Role to friends and colleagues. Charlotte was the perfect professional when aiding me with my transition into my new role, and I felt that I was completely supported throughout the application and interview process.
We're the business that built world-class teams for AO.com and Boohoo, taking them from early-stage scale-ups, through hyper-growth and IPO. More recently, companies like Next, Interactive Investor, JD Sports and Domino's choose us as a talent partner for their digital transformations. Brands with big ambition trust us to find the brightest talent to fuel their growth.
FR Represent is Forward Role's inclusive recruitment service. It captures anonymous diversity data from candidates and reports it at each stage of a campaign, from application through to placement, so clients can see who their hiring process reaches and where it narrows.
Forward Role's focus on providing additional solutions that match our own values and focus as a business were the deciding factor in choosing them. In particular, the insight gained from the diversity & inclusion data that they provide as part of the whole recruitment campaign was aligned to our internal EDI policies.JD Group
"Recruiting in the Paid & SEO space for over 5 years now, I pride myself on the longstanding relationships I build with both candidates and clients. Finding someone their perfect role in a volatile market takes proper groundwork, but ultimately it comes down to trust; trusting me to match your personality to a business's culture, your skills to a team's structure, and your ambitions to a business's journey. That starts with the relationship we build from our very first conversation!"
A conversation with Charlotte about a hire, a team or the market.